No matter how good your product or service is, if you’re unable to market it, you’ll never make any sales. Even if you manage to create some buzz around your company and the products you offer, there are still plenty of digital marketing mistakes that could cost you that business sale. Today we’re going to look at seven digital marketing services mistakes you should avoid in 2022.
1) Ignoring mobile traffic
The shift to mobile is going to continue, meaning if you’re not optimizing your website for mobile traffic you’re making a big mistake. Research from Pew Internet Project found that 53% of Americans own smartphones and 22% own tablets. These devices are being used at an increasing rate each year; by 2023, it’s predicted about 67% of Americans will be smartphone owners and 30% will have tablets. Marketers can no longer ignore these numbers when planning their digital marketing strategy for 2022.
2) Failing to update content
The nature of the content is that it ages quickly. As soon as you publish a piece of content, you should be working on your next one. If you’re not updating your website with fresh, unique, and valuable content on a regular basis, Google will punish you for it. Make sure to link internally to all of your old content so that it lives on and has a chance to become part of other people’s search results (and so that your visitors can find it). Don’t just set things up once and forget about them; instead, try to keep things fresh and alive by updating them occasionally.
3) Ignoring social media
In 2017, more than two billion people worldwide were using social media on a monthly basis. It's clear that social media isn't going anywhere. As its presence grows, businesses ignore it at their own peril. By 2023, half of all web traffic will be generated by social networks. If you're not engaging your audience through platforms like Facebook and Twitter, they'll find you—and they won't be happy about it! Social is just one element of SEO services, but ignoring its importance is a big mistake many businesses make with their digital strategies. It doesn't matter how effective your website or landing pages are if no one can find them or connect with you on them via social media channels.
4) Failing to optimize for conversion
When it comes to digital marketing, many digital marketing agencies and brands aren’t optimizing for conversion. They think that generating traffic is all that matters, but not considering how a visitor converts can be a big mistake. Conversion rate optimization requires an understanding of what users are looking for and what drives them to convert to your site. Optimizing for conversion also takes time; one of many reasons why startups often leave it up to last or put it off altogether. While there’s nothing wrong with putting money into other aspects of digital marketing first, don’t overlook optimization until it’s too late. If you want your business to do well online in 2022, now is a good time to start thinking about conversion rate optimization!
5) Content creation without calls-to-action
Nobody wants to read an entire post or watch an entire video and not have a way to act on what they’ve seen. If you want readers or viewers to do something, provide a call to action at the end of your content. This can be anything from signing up for your email list, replying with their questions, watching another video, and so forth. Just make sure it’s as easy as possible for them to do so!
6) Failing to use analytics tools effectively
At its core, digital marketing is about one thing: engagement. This means that you should be measuring your success by how much you're increasing your audience's attention, engagement, and interaction with your brand. But if you aren't using an analytics tool to collect data on what content is performing best, then how do you know whether or not it's worth continuing to put out more of that kind of content? It’s important to build a digital strategy around real data.
7) Using vanity metrics instead of actionable ones
Vanity metrics can paint a pretty picture. You know, that This company's been doubling sales month over month! kind of thing. But here's what vanity metrics won't tell you: Why are you doubling sales? What are you doing that your competitors aren't? Actionable metrics, on the other hand, tell you how to take action.
Perhaps your competitors simply have a very small market share—one that doesn't leave them many opportunities for growth. In those cases, it may be smarter to focus on improving profitability or customer retention instead of growth rate. To avoid making digital marketing mistakes in 2022, keep your eye on real-world goals like customer engagement and conversion rates instead of just growth numbers and social media statistics.
Conclusion
Now, more than ever, digital marketing mistakes can bring down a business. The idea of having no limits—of going as far as you like without considering your audience—is terrifying and downright reckless. When executed properly, digital marketing is a powerful way to create brand awareness and engender loyalty. Just be sure to stay on target and avoid these 7 common mistakes.
Comments